My Logo Design: From Sketch to Digital

I wanted a personal logo that captured my design style – playful but clean. I started with a bunch of quick sketches, about fifteen in total, just letting ideas flow. I was thinking about bubble letters, a bit of graffiti-inspired energy, and trying to give it a 3D feel. A major source of inspiration comes Salvador Dalí, “Have no fear of perfection— you’ll never reach it.”

These sketches weren't polished or perfect. They were more like rough drafts, exploring different shapes and lines. The goal was to find elements that stood out – a unique curve, an interesting negative space, or a cool intersection of lines.

Instead of trying to perfect each sketch, I focused on extracting the elements I liked. I'd take a curve from one sketch, a shape from another, and combine them into a new iteration. This process of refinement continued until I had a sketch that felt right.

Once I had a final sketch, I moved to Adobe Illustrator. This allowed me to vectorize the design, creating clean, scalable lines. It also gave me the flexibility to experiment with color.

Color was the most challenging part. I tried numerous combinations, aiming for a palette that felt both personal and professional. Since purple is my favorite color, I knew it had to be incorporated. I experimented with gradients and complementary colors until I found a purple gradient that felt just right.

The final logo is a stylized "AH" that reflects my design approach. It's a simple, memorable mark that represents my personal brand. The process highlighted the importance of iterative design, allowing me to refine my ideas and create a logo that is both unique and impactful.